Today, I’ll review the 9 best ways to advertise your dropshipping business.
Getting customers for your dropshipping store can be challenging, especially in 2023.
The most common marketing strategy for dropshippers used to be Facebook ads…
But… what is the best way to advertise your dropshipping store in 2023?
How do you create profitable dropshipping ads?
Let’s find out in this review the 9 best ways to advertise dropshipping businesses in 2023!
Why Advertise Your Dropshipping Store?
There are many reasons why dropshipping businesses should advertise. The first and most obvious reason is to get sales.
You can introduce your products and brand to potential customers by advertising your store. Instead of spending months or even years trying to get organic traffic via search engines, you can pay for immediate traffic.
A more advanced marketing strategy is to build brand awareness and create a loyal customer base. This should only be done once you already have a successful dropshipping business and want to take it to the next level.
Even with a small budget, careful advertising can increase your online store’s sales.
9 Best Ways to Advertise Your Dropshipping Store
Now that we’ve gone over why it’s essential to spend money on ads for this business model… it’s time to go over where to buy your paid advertising. Everyone’s business model differs so marketing strategies might vary.
The best advertising platform for your online store will depend on your target market, the price point of your winning product, your niche, and more.
Alright, let’s review the 9 best ways to advertise your dropshipping store in 2023.
1. TikTok Ads
TikTok, undoubtedly, is one of the hottest social media platforms right now. It has over 1 billion monthly active users and is especially popular with Gen Z. If your target audience is young adults or teenagers, advertising on TikTok is a great way to reach them.
TikTok ads are short videos that appear between users’ videos. They can be up to 60 seconds long and can be skipped after 5 seconds. There are several types of TikTok ads, including in-feed ads, brand takeover ads, and hashtag challenge ads.
Suppose your dropshipping store sells beauty products. In that case, you could create a TikTok ad featuring one of your products in action. You could also run a hashtag challenge ad, encouraging users to post videos using your brand’s hashtag.
One massive benefit of using TikTok is the high chance of going viral. Not only can you get more sales by using paid ads, but TikTok’s algorithm will help you get orders for free.
This is why your video ad is so essential. It has to be appealing and eye-catching to get the user’s attention. It also has to be share-worthy to increase the chances of it going viral.
Because TikTok ads are newer, average CPMs are lower than Facebook. A great way to get inspiration for your TikTok ad creatives is by using a spy tool like PiPiAds.
With all of your dropshipping ads, you should include a call-to-action (CTA) at the end directing users to your Shopify store.
2. Facebook Ads
Facebook ads are another great way to advertise your dropshipping store, but they have one of the highest average CPMs among all platforms.
There are several types of Facebook ads, including video ads, image ads, carousel ads, retargeting ads, and lead generation ads.
You can use any Facebook advertising to promote your dropshipping store, but you’ll need to create a Facebook business page.
Some examples of Facebook dropshipping ads include an image ad that features one of your products with a persuasive CTA, such as “Shop Now.”
A video ad could show your winning product being very effective or a customer using it and loving it.
You can find more ads for inspiration by using the best Facebook ads spy tools.
While Facebook ads have been very lucrative for those with a Shopify dropshipping store, they have been on the decline recently.
One major issue is the fact that Facebook is ruthless when it comes to disabling ad accounts. Many dropshippers have been permanently banned from the Facebook advertising platform.
Also, Facebook, the social media app, is starting to lose users and potential customers.
Nonetheless, using Facebook ads is still a very effective marketing strategy for anyone with a Shopify dropshipping store.
3. Instagram Ads
Regarding dropshipping advertising, Instagram is another way to get it done. Many dropshipping stores have shifted to Instagram in recent years. And it’s no wonder why — Instagram has over 1 billion active users and is an excellent platform for promoting products.
What differentiates Instagram from other social media platforms is that it’s visual and offers paid advertising options. That makes it the perfect place to advertise your dropshipping eCommerce store and products.
Instagram ads can be much more effective than Facebook and Google shopping ads, especially if your target market is younger.
Suppose you want to sell products through influencer marketing. In that case, you could collaborate with an influencer who posts an Instagram shoutout featuring your product.
This type of ad would be especially effective if the influencer has a large following and help catch the attention of your target audience. You can use a spy tool like Minea to find the best Instagram influencers.
Unboxing videos are also popular on Instagram. You could create an unboxing video of one of your products and include it in an ad.
Instagram ads can be very lucrative for dropshipping businesses if used correctly.
4. Snapchat Ads
Snapchat is a social media platform to promote products and services to a younger target audience. It’s known for its ephemeral content, which disappears after 24 hours. This unique feature makes Snapchat ads stand out from other types of social media ads.
These ads last for 3-10 seconds and can include videos, images, or GIFs. They appear between users’ Snaps and can be skipped after 3 seconds. While the ad is playing, users can swipe up to read an entire article, watch a lengthy video, install an app, buy a product, and more.
Snapchat ads are a great way to advertise your dropshipping store if your target audience is younger. Like Instagram and TikTok, your video ads must capture and keep the user’s attention.
Snapchat ads usually pop up between Snap Stories. Snap Stories are a compilation of Snaps (videos or photos) strung together to create a narrative. They typically last for 24 hours before disappearing.
To run a Snapchat ad, you should probably create a Snap Story. You can take videos or photos on the Snapchat app and add them to your Story.
You can also find Snapchat influencers on a tool like Minea and pay them to post a video for you.
5. Pinterest Ads
Pinterest is another well-established social media platform and is a great place to advertise your dropshipping products. It’s a visual platform that allows users to “pin” images and videos to their boards.
Experts have pointed out that, unlike other social media platforms, which serve the purpose of entertainment, Pinterest is all about inspiration. Users come to the platform to find ideas for their next project, whether it’s a home renovation, a wedding, or a new outfit. In fact, 93% of Pinners say they use Pinterest to plan purchases.
There are two types of Pinterest ads: Promoted Pins and Buyable Pins. Promoted Pins are regular pins that you pay to promote. They look like any other pin except for a “Promoted” label.
Buyable Pins, on the other hand, are pins that include a “Buy” button. This button allows users to purchase the product without leaving Pinterest.
Promoted Pins and Buyable Pins are great ways to advertise your dropshipping store on Pinterest. If you want to drive traffic to your Shopify store, Promoted Pins are a good option. But if you want to make sales directly on Pinterest, Buyable Pins are the way to go.
6. YouTube Ads
YouTube advertising is another great social media strategy for promoting your dropshipping products. YouTube is the second largest search engine in the world after Google. And it’s also a great place to advertise your dropshipping store and attract customers.
Several types of YouTube ads include overlay ads, skippable and non-skippable video ads, and display ads.
Skippable video ads are the most popular type of YouTube ad. They can be up to 12 seconds long, and users have the option to skip them after 5 seconds.
Non-skippable video ads are, as the name suggests, non-skippable. Depending on the country, they can be up to 15 or 20 seconds long.
Display ads are banner ads that appear on the right side of the YouTube video player. They can be static or animated and include images, videos, or both.
Overlay ads or semi-transparent banner ads pop up on the bottom 20% of a YouTube video. They can be up to 15 seconds long and must be clicked on to close.
YouTube ads are particularly effective if you create video content for your stores, such as product reviews or unboxing videos. The video marketing technique will not just help you gain new customers but also keep the existing customers as well.
7. Google Ads
Google Ads is Google’s advertising platform, and many people use it to create a successful campaign for promoting products or services. It’s a paid platform, but it’s worth it if you want to drive more traffic to your website from the world’s largest search engine.
There are several types of Google Ads, including text ads, display ads, video ads, and shopping ads.
Because search engines are primarily text, most Google ads are text only. They’re simple ads that include text and a link to your dropshipping website.
Display ads are image-based ads that appear on websites that are part of the Google Display Network.
Google Shopping ads are product-based ads that appear in Google search results. They include an image, the price, and the store’s name. Shopping ads are a great way to advertise specific products from your dropshipping store.
Google Shopping ads thrive when there is already demand for a product. They are also great for high-ticket dropshipping products.
8. Twitter Ads
Twitter is a social media platform that allows users to share short messages or “tweets.” tweets can include text, images, videos, and links.
Twitter ads come in several forms, including Promoted Accounts, Promoted Tweets, and Promoted Trends. You can easily find potential customers through Twitter ads and effectively promote your eCommerce store.
Promoted Tweets are tweets that you pay to advertise. They look like any other tweet except for a “Promoted” label. For example, you could promote dropshipping products by posting a tweet about a sale or a new product.
Twitter isn’t that popular for dropshipping stores, but it can still be profitable if used correctly.
9. Reddit Ads
Last but not least, Reddit ads have been pretty effective for some dropshipping stores.
Reddit is a social news platform. It’s made up of “subreddits,” like mini-forums on specific topics. For example, there’s a subreddit for dropshipping marketing.
However, it has been found that users tend to spam posts with comments, so you need to be careful with how you use Reddit ads. For starters, make sure that your Reddit ad is not comment-enabled.
If you don’t want to use Google shopping, Reddit ads can be an alternative option for dropshipping marketing. There are two types of Reddit ads: link ads and text ads. These two ads can increase the chances of organic traffic for your dropshipping business.
Link ads are image-based ads that appear as a thumbnail next to the link. For example, you could advertise your dropshipping store’s website with a link ad.
Text ads are, as the name suggests, text-based ads. They can include up to 300 characters of text and one link. For example, you could advertise a sale or a new product with a text ad.
Both types of Reddit ads can be effective, but link ads tend to perform better. You can use a spy tool like PowerAdSpy to find the best Reddit ads.
How To Market Your Dropshipping Store Effectively
Now that you know some of the best ways to advertise your dropshipping store, it’s time to implement them by creating a marketing strategy.
Here are a few tips to help you market your store effectively:
Set a budget for each advertising platform and stick to it.
Test different ad types on each platform to see which ones perform the best.
Use negative keywords to ensure that your ads only appear for relevant searches.
Monitor your results and make changes to your campaigns as needed.
Focus on your ad content more than anything else. The better your ads, the more likely people will click on them.
Use retargeting ads to get a higher ROAS
How to Create Dropshipping Ads
Creating ads for a dropshipping business is not as difficult as it may seem. There are two main components: ad creative (video or image) and ad copy.
The video or image you use for dropshipping products is the most important. You will need to grab clips from a site like AliExpress and use software like Canva to edit the footage together.
If you aren’t comfortable with creative video ads yourself, you can hire a profession video editor like BandsOffAds to create viral video ads for you.
The ad copy isn’t nearly as important, but you at least need to write a sentence or two about the product with a Call to Action.
Of course, there’s more to it than that. But this should give you a general idea of how it works.
Dropshipping Ads FAQ
What’s the best way to advertise my dropshipping business?
There are many ways to advertise your dropshipping business store. Some of the most effective include Facebook Ads, Google Ads, Instagram Ads, and Twitter Ads.
How much should I spend on advertising my dropshipping business?
The amount you spend on advertising will depend on your budget and goals. If your ads are profitable, you’ll ideally want to keep spending to earn as much profit as possible for your online store.
What are the most effective types of dropshipping ads?
The most effective types of dropshipping advertisements are those that are well-targeted and relevant to your audience. They must also be engaging, visually appealing, and good enough to share.
How can I tell if my dropshipping ads are working?
You can tell if your dropshipping advertisement is working by comparing your ad spend to how many sales your online store has gotten. You can monitor your click-through rate (CTR) and conversion rate if you aren’t getting orders yet. If your CTR is high and your conversion rate is low, your ads are ineffective.
What are some free ways I can get customers for my dropshipping store?
Some free marketing strategies include joining Facebook groups, search engine optimization, email marketing, blog marketing, and posting on forums. There are ways to get organic traffic, but you will have to spend money on paid ads to achieve exceptional results.
What else is essential for having a successful dropshipping business?
It’s essential to build a high-converting Shopify store. You can buy a prebuilt Shopify store if you can’t build one. It’s also necessary to use the correct Shopify image sizes and remove Powered by Shopify from your store’s footer.
Conclusion – The #1 Best Way to Advertise Your Dropshipping Store
After being in the dropshipping trenches for 6+ years, it’s clear that advertising is crucial.
Remember, focusing on your target audience and ad creative is the most important thing. The more relevant, engaging, and targeted your ads are, the more likely people will click on them.
Finally, don’t forget to test different ads and social media platforms to see which ones work best for your business. There is no one-size-fits-all solution to advertising, so it’s important to experiment and find what works for you.
However, given the current trend, TikTok Ads is the #1 best way to advertise your dropshipping store in 2023.
