The 11 Best Facebook Ads Spy Tools in 2023

Today, I’ll review the 11 best Facebook ads spy tools to use in 2023.

Having profitable Facebook ad campaigns is crucial for an eCommerce business, especially if you’re dropshipping.

One way to improve the return on your Facebook ads is by spying on your competitors and learning from the best ads.

The easiest way to find the best Facebook ads is by using a spy tool.

But… what qualities make up a good ad spy tool?

What is the #1 best Facebook ads spy tool?

Let’s find out in this review of the 11 best Facebook ad spy tools to use in 2023!

Best Facebook Ad Spy Tools: The Basics

what is a facebook ad spy tool

Before going over the BEST Facebook ad spy tool… let’s start with the basics.

A Facebook ad spy tool is software that allows you to monitor ad campaigns on Facebook. This can be useful for various purposes, such as keeping tabs on your competitors’ ads or identifying new trends in the market.

Several different ad spy tools are available, but they all work similarly. A Facebook ad spy tool is a giant database of ads you can search through. An example of an excellent Spy tool is the Koala inspector.

You can see any Facebook ad campaigns that ran in the past or are currently running. The spy tool can filter ads based on keywords or other metrics.

You can also view detailed analytics on the most successful ad campaigns. This information can be extremely valuable and help you make more informed decisions about your own ad campaigns.

If you are serious about marketing on Facebook or other ad platforms, it’s essential to use one of the best ad spy tools.

How Do Facebook Ads Spy Tools Work?

how do ad spy tools work

Ad spy tools are powerful marketing resources that allow businesses to see their competitors’ ad campaigns. This can be used for an ad network like Facebook or other ad networks like Google, TikTok, or Pinterest.

By collecting data on ad placements, ad types, and ad copy, ad spy tools give businesses an insight into what is working for their competitors and how they can improve their marketing efforts.

In addition, the best ad spy tools can also be used to track the performance of ad campaigns over time. This data can be valuable for businesses that want to optimize ad spending and get the most out of their marketing budget.

With the help of ad spy tools, businesses can stay one step ahead of the competition and ensure that their marketing efforts are highly effective.

How to Pick The Best Ad Spy Tool for Facebook

pick the best ad spy tool

Investing in Facebook ad spy tools is a serious endeavor, so you must choose carefully. Before pulling the trigger on a spy tool, here are some questions to consider.

  1. Personal Needs: Determine your specific needs and goals for using an ad spy tool. Are you looking for a particular ad or targeting a specific audience? Do you need only a Facebook ad spy tool? Or do you need an ad spy tool for other ad networks?

  2. Filters: Look for a tool that offers filters to narrow search results and save time sifting through irrelevant ads.

  3. Database: Consider the size and diversity of the ad database offered by the tool. A more extensive database will give you access to more ads, but a diverse database will ensure you see ads from various platforms.

  4. UI and UX: Evaluate the user interface and ease of navigation. Can you quickly and easily access the information you need? Is the tool regularly updated with new ads?

  5. Extra Features: Look for a tool that offers additional features, such as competitor analysis and saved ad collections, to enhance your advertising strategies.

  6. Price: Consider the cost of the tool and if it fits within your budget. Sometimes investing in a higher-quality, more comprehensive tool can save you time and money in the long run.

11 Best Facebook Ads Spy Tools

Now that we know all about Facebook ad spy tools and how to pick the best one, it’s time to go over the best ones to use.

I’ll review the key features, pros and cons, price, and a link to try out each ad spy tool.

Some offer free trials, so don’t be afraid to try multiple.

Alright, let’s go over the 11 best Facebook ads spy tools to use in 2023.

1. Minea Review

Minea Review

Minea is another ad spy tool that analyzes 14 million ads across Facebook, TikTok, and Pinterest.

They focus mainly on e-commerce and help you find the best ad creatives in your niche in just a few clicks. By using this tool, you can get insights and tips for creating Facebook ads that convert.

Minea also has extensive analytics, making tracking a Facebook ad’s engagement incredibly easy.

They also provide analyses like target audience, runway, and landing pages.

On top of that, they also provide download links for the ad creative in case the original Facebook post gets deleted.

minea review

Minea Pros

  • Multiple Platforms: Minea has Facebook ad spy tools and spy tools for TikTok, Pinterest, Shopify, and Influencer marketing.

  • Winning Products: Minea provides a list of winning products each month which is incredibly valuable if you have a dropshipping store.

Minea Cons

  • Smaller Database: Obviously, 14 million is still a considerable amount of ads, but it’s much smaller than some other platforms with 100+ million ads.

Minea Pricing

Minea Pricing

Minea has a free plan where you can use 250 research credits on their Facebook ads spy tool. If you want to search more than that, you’ll have to subscribe to their Starter plan, which costs $49/month and provides 10,000 credits.

If you want 100,000 credits and access to their spy tools for TikTok ads, Pinterest Ads, and Shopify stores, you’ll have to subscribe to the Premium plan, which costs $99/month.

Minea provides way more value than they charge, making it one of the best Facebook ad spy tools. For more info, you can read my full Minea review here.

2. PowerAdSpy Review

PowerAdSpy Review

PowerAdSpy is an AI-Powered Ad Intelligence Platform that makes it easy to find your competitors’ ads on multiple platforms, including Facebook ads.

PowerAdSpy has a database of 110 million ads from 100+ countries. They also support multiple languages as well.

They have an ad spy tool for some of the most popular ad platforms. This includes Facebook, Instagram, YouTube, Google, GDN, Native ads, Quora, Reddit, and Pinterest.

PowerAdSpy has a Chrome extension that acts as a Facebook ad spy tool and pays you to find ads.

poweradspy review

PowerAdSpy Pros

  • Multiple Platforms: PowerAdSpy has a Facebook ad spy tool, but they also have ad spy tools for other social media platforms like Instagram, YouTube, Google, GDN, Native ads, Quora, Reddit, and Pinterest.

  • Advanced Filters: With PowerAdSpy, you can filter ads by text and objects within images. This is a huge advantage considering that most successful ad campaigns are image ads.

  • Chrome Extension: The PowerAdSpy Chrome extension allows you to find the best Facebook ad campaigns, and it pays you to find them.

  • 10-Day Free Trial: PowerAdSpy gives you ten-day access to their social media ads spy tools. You’re allocated 100 searches or 1,000 ads.

PowerAdSpy Pros

  • No TikTok Ads: PowerAdSpy has a spy tool for most social media platforms but does NOT have a TikTok ads spy tool.

PowerAdSpy Pricing

PowerAdSpy Pricing

PowerAdSpy has a free trial that allows you to access all nine ad networks for ten days. As for PowerAdSpy’s paid plans, there are seven tiers. The price starts at $49/month and goes up to $349/month. If you only want Facebook ads spy tools, you’ll only need to pay $49/month.

PowerAdSpy’s pricing is very reasonable because you can only pay for what you need, and their tools provide tremendous value. This makes PowerAdSpy one of the best Facebook ads spy tools. You can read my full PowerAdSpy review here.

3. AdSpy Review

AdSpy Review

AdSpy is a Facebook ad spy tool that helps you find your competitor ads on Facebook and Instagram.

They have 126+ million ads from 216 countries, and they also support 88 different languages.

AdSpy has the most search options of any ad spy tool, so you can easily find any ad campaign you want. You can search by ad text, landing page, affiliate networks, and more.

AdSpy provides helpful analytics on each ad in their database, including Likes Over Time and Target Audience. They also save the landing pages and videos if the original post gets deleted.

adspy review

AdSpy Pros

  • Massive Database: AdSpy has the largest database of Instagram and Facebook ads of any ad spy tool. If you’re looking for the best Facebook ad campaigns, you’ll find them here.

  • Save Data: For each ad, AdSpy provides screenshots of the landing pages and saves the video. This is a huge advantage because a lot of the best ad creatives get deleted and are rendered useless. This feature prevents that from happening.

AdSpy Cons

  • Limited Platforms: AdSpy has great Facebook ad spy tools but only supports Facebook and Instagram ads.

AdSpy Pricing

adspy pricing

AdSpy has a free trial that gives you 1,000 credits for their Facebook ad spy tool. As for AdSpy’s paid plan, it’s $149/month. There is a credit limit of 100,000, but it’s doubtful you will reach this limit.

$149/month is reasonable, considering that AdSpy is one of the best Facebook ad spy tools, especially if you’re dropshipping.

You can read my full AdSpy review here.

4. BigSpy Review

BigSpy Review

BigSpy is one of the cheapest and best ad spy tools for online marketers.

They have a database of over 1 billion ads from 9 different platforms, including Facebook, AdMob, TikTok, Instagram, YouTube, Twitter, Pinterest, Yahoo, and Unity.

BigSpy also has powerful searching and filtering options that help you find the best ad campaigns on any ad network.

They also have advanced analytics that makes tracking your competitors’ ads easy.

bigspy review

BigSpy Pros

  • Multiple Platforms: BigSpy has Facebook ad spy tools, but it also supports eight other ad platforms, including TikTok, which is uncommon.

  • Featured Ads: BigSpy has provides you with all ads users tracked along with social proof and real-time data. Their system automatically picks the best ads on a daily basis making it really easy to spy on your competitors.

BigSpy Cons

  • Price: You’ll have to pay $300/month to access other ad platforms.

BigSpy Pricing

BigSpy Pricing

BigSpy gives you limited access (5 queries per day) to their ad spy tools for free.

As for BigSpy’s paid plans, there are three options. The pricing starts at $9/month (very limited) and goes up to $300/month. The Pro plan is the most popular option, which costs $99/month.

Unfortunately, if you want access to their YouTube or TikTok ad spy tool, you’ll have to pay for the Enterprise plan, which is quite expensive.

BigSpy’s pricing is more reasonable at $99/month if you only need a Facebook ad spy tool.

5. Dropispy Review

Dropispy Review

Dropispy is a Facebook ad spy tool explicitly made for dropshippers.

They have the largest database of dropshipping/e-commerce ads with over 50+ million ads.

Dropispy also has efficient search features that make it easy to find the best-performing ads.

Dropispy provides analytics and real-time metrics for each ad campaign to help you understand market trends.

dropispy review

Dropispy Pros

  • Shop Spy Tool: Dropispy also has a tool that helps you find the best dropshipping stores in the world. You can also analyze each store’s winning ads. This tool is a great way to find winning products as well.

  • Price: Dropispy has a free plan that provides unlimited search credits. They also have a plan that costs only $29.90, which is suitable for most users.

Dropispy Cons

  • No Other Platforms: Dropispy only has a Facebook ads spy tool and does not support other ad platforms like TikTok or Pinterest.

Dropispy Pricing

Dropispy Pricing

Dropispy has a free plan that provides unlimited credits and downloads but only basic filters for their ad spy tool.

As for Dropispy’s paid plans, there are two options. The Premium costs $29.90/month and provides advanced filters for their adspy tool, but only allows 150,000 credits. This plan also grants access to their Shopify store spy tool.

The Business plan allows 1,800,000 credits (basically unlimited) but will cost you $249.90/month.

The Premium plan is a viable option for most users, making Dropispy very affordable.

This makes Dropispy one of the best Facebook ad spy tools for dropshippers.

6. Niche Scraper Review

Niche Scraper Review

Niche Scraper is a dropshipping product research tool with a TikTok and Facebook ads spy tool.

Niche Scraper doesn’t provide any exact metrics on how large their database is, but they state you can search through “thousands of profitable ads.”

They have limited options for filtering and searching for ads, but it’s enough to be helpful.

niche scraper facebook ad spy tool

Niche Scraper Pros

  • Dropshipping Focused: Niche Scraper has Facebook ads spy tools and other tools to help dropshippers find winning products.

  • TikTok Ads: Niche Scraper also has TikTok ads spy tools to help you find the best ads on TikTok.

Niche Scraper Cons

  • Limited Filters: Niche Scraper only has a few options for searching and filtering ads. You will have to get creative to find winning campaigns from your competitors.

  • Small Database: Niche Scraper’s database only has thousands of profitable advertising campaigns to browse through.

Niche Scraper Pricing

Niche Scraper Pricing

Niche Scraper has a free plan that provides limited access to their spy tools and other research tools. They have one paid plan that costs $49.95/month and gets you full access to all of their tools.

Paying for Niche Scraper makes sense if you’re a dropshipper searching for winning products or looking to spy on competitors’ ads.

7. Dropship Spy Review

dropship spy review

Dropship Spy is another all-in-one tool built for dropshippers.

Their platform has thousands of top-selling products from Facebook, Instagram, and TikTok ads.

Each product in their database is rigorously tested to ensure it has good engagement & sales. This means you are only seeing the best winning campaigns on social media.

They also have other resources like a Facebook interest targeting tool, custom video ads, custom ad copy, best suppliers, and more.

Dropship Spy Pricing

dropship spy pricing

Dropship Spy does not have a free trial. You will have to subscribe to their Pro membership, which costs $39/month. Once you subscribe, you get full access to all of their tools.

You can get nine months free if you pay by the year (75% off).

Dropship Spy could be a good option if you’re a dropshipper looking to find winning products to sell on Facebook.

8. E-Sniper Review

e-sniper review

E-sniper has a Facebook ads spy tool, Instagram influencer research tool, Shopify store spy tool, and AliExpress research tool.

Their Facebook ads spy tool, ViralSniper, allows you to find the best dropshipping products that are currently being advertised on Facebook.

ViralSniper provides profit potential and detailed analytics for each product.

E-Sniper Pricing

e-sniper pricing

E-sniper has a 3-day free trial that gives you complete access to all their tools.

After the free trial is up, E-sniper will cost you $29/month.

E-sniper’s pricing is reasonable, considering you can access ViralSniper, AliSniper, and InstaSniper.

9. Drop Point Review

drop point review

Drop Point is the cheapest ad spy tool, costing only $5 per month.

Drop Point has a database of 5+ million ads and 44+ million Shopify products.

While finding winning Facebook ads using Drop Point’s site is possible, it will take you a considerable amount of time.

Drop Point lacks several features compared to other ad-spying tools, such as advanced filters.

Drop Point Pricing

drop point pricing

Drop Point offers limited access to their spy tools for free. If you want to use their filters or analytics, you’ll have to subscribe to a paid plan. A Drop Point subscription will only cost you $5 per month.

While it is great that it’s so cheap, there are better options out there.

10. Anstrex Review

Anstrex Review

Anstrex has multiple product offerings, including Anstrex Native, Push, Dropship, and Pops.

They don’t have an ad spy tool explicitly focused on Facebook ads, but their Dropship tool will help you find winning products and successful Facebook ads.

Anstrex Dropship will only be helpful if you’re a dropshipper looking for a winning product.

Anstrex Pricing

Anstrex Pricing

Anstrex Dropship is a free tool while it’s still in beta, but it will cost $79.99/month when it fully launches.

While Anstrex could be helpful, it isn’t a Facebook ad spy tool. There are much better options for spying on Facebook ads. If you’re looking for a dropshipping tool, there are much better options for this as well.

11. AdPlexity Review

AdPlexity Review

AdPlexity Ecommerce is another tool that helps you spy on your competitors’ products and stores.

You can search and filter through 70+ million products and 100,000+ Shopify stores. It also provides tons of insights into which Facebook ads each store is using.

AdPlexity also has other ad spy tools for mobile, desktop, native ad networks, push ads, affiliate ads, and more. However, each of these tools will cost you extra.

AdPlexity Pricing

AdPlexity ecommerce Pricing

AdPlexity does not have a free trial and has one paid plan that costs $199/month. Compared to their spy tools’ value, I think AdPlexity is a bit overpriced and is definitely not the best ad spy tool.

Best Free Facebook Ad Spy Tools

best free facebook ad spy tools

Facebook ad spy tools can be expensive, so it might not make sense for some digital marketers to buy them.

Luckily, there are some free Facebook ad spy tools that can help your ad campaigns.

However, it’s important to remember that because these tools are free, they will have fewer features and functionality than a paid ad spy tool.

If you really want to gain a competitive advantage, you’ll have to pay for one of the 11 best Facebook ad spy tools I discussed earlier.

Nonetheless, here are some free Facebook ads spy tools you can use at no cost.

Facebook Ad Library

Facebook Ad Library

The Facebook Ad Library is a searchable collection of all ads on the Facebook ad network.

It is a free tool created by Facebook to “increase advertising transparency.”

Unfortunately, there is no engagement data like views, likes, or shares, so you cannot find the best-performing Facebook ads.

Your best bet is to search for ad copy that contains e-commerce-related keywords like “get yours here.”

To find profitable ad campaigns, you can also look at how many ads are using the same ad text and creative. It’s usually a dead giveaway that a campaign is doing well if there are 100+ of the same ad creatives.


adespresso free ad spy tool

AdEspresso is a Facebook ads management tool that helps you create and track your campaigns.

Rather than acting as a search engine, they provide examples of the best Facebook ads from each industry.

This could be helpful if you’re a beginner and aren’t sure what a successful Facebook ad looks like.

But, like most free resources and tools, its usefulness is limited.


swipe-worthy free ad spy tool

Swipe-Worthy, AKA, is a collection of 439 ad creatives from many industries and brands.

Like AdEspresso, Swipe-Worthy is a great place to get inspiration for your online business.

You can reverse-engineer these ads to see what psychology tricks they use to generate sales.

Facebook Ads Spy Tools: FAQ

What Facebook ads spy tools are no longer available?

Numerous Facebook ad spy tools went out of business. Some of these include AdSector, MagicAdz, Adfox, Macaw.Pro, and Adswiper.

What are some ad spy tools that focus on other ad platforms?

Some other ad spy tools are Adbeat, AdMobiSpy, SpyCombo, SpyOver, SpyFu, SEMRush, Social Ad Scout, Social Peta, and more.

How can I spy on Facebook ads for free?

There are a few free Facebook ads spy tools, such as the Facebook Ad Library, AdEspresso, and Swipe Worthy. These ad spy tools can be helpful, but they will have limited functionality because they’re free.

What kind of ads can I see with ad spy tools?

You can see every kind of ad, including native ads, Instagram ads, affiliate ads, mobile ads, banner ads, push ads, and more.

Do any TikTok ads spy tools exist?

Yes. While TikTok ads are much newer than Facebook ads, there are some TikTok ads spy tools, such as PiPiAds.

Conclusion: What is the #1 Best Facebook Ads Spy Tool?

best ad spy tool for facebook

After being in the dropshipping trenches for 6+ years, it’s clear that only the best of the best should be used…

In 2023, there are many different Facebook ad spy tools to choose from.

Using an ad spy tool can be instrumental in helping your Facebook ad campaigns succeed, but it will cost you…

That’s why using the best Facebook ad spy tool is essential to get the best return on investment.

After going over the 11 best Facebook ad spy tools, it’s clear that Minea is the #1 best Facebook ad spy tool and the best spy tool overall.

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