Today, I’ll be doing a Trend Rocket review.
Finding winning products to sell online is hard, and scaling them to millions of dollars is even more challenging…
Trend Rocket is a DTC intelligence tool that makes it easy to find, produce, and market the right products.
It was created by successful eCommerce entrepreneur Davie Fogarty (founder of The Oodie).
But… is Trend Rocket the best eCommerce analytics tool?
Is Trend Rocket worth it?
Let’s find out in this Trend Rocket review!
What is Trend Rocket?
Trend Rocket is a DTC Intelligence Platform that helps you “Find Million Dollar Products In Seconds.”
Using Trend Rocket, you can spy on your competitors to find their most profitable channels, ad copy, and landing pages.
This tool is for eCommerce stores still searching for a winning product but also for stores already selling at scale.
As I said earlier, Trend Rocket was created by Davie Fogarty, so it makes sense that his well-established brands, The Oodie, Calming Blankets, and Pupnaps, are using this eCommerce analytics tool.
Let’s continue this Trend Rocket review by looking at its features.
Trend Rocket Features
Trending Brands
Trend Rocket’s first feature is the Trending Brands page.
This page will show you brands that are rising quickly and have significant momentum. You can see two metrics, Scaling Score and Revenue Score.
Scaling Score tracks brand growth on social channels month over month. Each brand gets a score from 1-100 compared to other brands.
Revenue Score measures traffic, product, and conversion data. Like the Scaling Score, each brand gets a score from 1-100 compared to other brands.
If one of these brands looks interesting, you can click “learn more” to get more in-depth analytics.
Search
Trend Rocket has another feature where you can search through their database of 7,000+ e-commerce stores.
You can sort these brands by Scaling Score, Revenue Score, and Facebook Likes. You can also change the period to 30 days, 60 days, or 90 days.
You can add basic filters such as Country, Scaling Score, and Revenue to narrow your search results. They also have more advanced filters as well…
The Social Filter allows you to filter by:
Reddit Mentions
Facebook Likes
Facebook Likes Growth
Instagram Followers
Instagram Followers Growth
This will help you find brands that are growing rapidly on social media. These metrics also factor into the Scaling Score that I went over earlier.
They also have a Review Filter that allows you to filter by:
Trustpilot Reviews
Trustpilot Reviews 30 Days
Facebook Reviews
Facebook Reviews 30 Days
Shopify Reviews
Shopify Reviews 30 Days
This will help you find brands that have recently received tons of reviews. Any brand getting tons of reviews on Shopify is clearly doing something right, so you should try learning from them.
Trend Rocket also has a Facebook Ads Filter, which allows you to filter by:
Facebook Ads Count
Facebook Ads Growth 30 days
Active Facebook Ads
Active Facebook Ads Running 30+ Days
This filter lets you find brands that are profitably spending money on Facebook ads. Spying on Facebook ads is always helpful, so you should do it as much as possible.
They also have a Store Filter that lets you filter by:
Estimated Monthly Traffic
Estimated Monthly Orders
Estimated Monthly Revenue
As you might be able to tell, these are just estimates. I’d guess they do some basic math involving conversion rate and average selling price to figure out monthly orders and revenue.
The last filter Trend Rocket has is the Products Filter. This lets you filter by:
Number of Products
Product Price Minimum
Product Price Average
Product Price Maximum
New Products Last 30 Days
This can help you find brands that are rapidly testing new products. Or you can change the product price to find high-ticket dropshipping products.
Analytics
Trend Rocket provides in-depth analytics on each eCommerce brand on its platform.
The first analytics they have for us is the Review Velocity Tracker.
This tracks and shows the number of reviews this brand has across multiple platforms like Trustpilot, Facebook, and Shopify.
It’s nice to see the total number of reviews, but I would have liked to have seen an average rating over time.
Also, this Shopify store uses Judge.me for their reviews, but I recommend Loox.
You can also see analytics for each brand’s social media pages (Facebook and Instagram).
This makes it easy to see how fast or slow a brand’s social media presence is growing.
You can also see how many active Facebook ads the brand has over time, which is incredibly valuable.
Speaking of Facebook ads… Trend Rocket also provides tons of analytics on a brand’s Facebook ad campaigns.
You can see Lifetime Ad Count, Lifetime Unique Ad Count, Active Ads, and Inactive Ads.
It’s also very easy to see which country a brand targets in its ads.
On top of that, they show you each Facebook ad creative that the brand uses! You don’t need to use a spy tool to find their ads.
The next set of analytics that Trend Rocket provides is for Google Ads.
They show each keyword a brand pays for and what landing page they’re sending the traffic to.
You can also see other valuable metrics such as Keyword Difficulty, Position, Traffic, CPC, and Results.
This data will be incredibly valuable if your e-commerce store is advertising on Google or Facebook.
Another thing we can analyze is the monthly traffic and revenue for each brand.
We can see estimates for Monthly Traffic, Average Product Price, Monthly Orders, and Monthly Revenue.
The chart of monthly visits makes it easy to see which direction a store is trending.
For example, there was a huge traffic spike in July, so this brand must have been running a promotion or had a post go viral…
The last set of analytics Trend Rocket provides for us is on Products and Prices.
They show you numerous stats such as the number of products, first published product, last published product, average price, and more.
There’s also a chart showing the price range for each product… For this brand, we can tell that most of their products sell for $500+.
Trend Viability Report
For each brand, you can unlock a Trend Viability Report (limited amount per plan).
There’s a lot of overlap with the analytics I went over earlier, so I’ll go over the new parts.
The first thing you get is a brand description and some basic information on market trends.
They show the same analytics for reviews and traffic but also include something new, the Paid Advertising Profile.
This lets you see which platforms the brand has an advertising pixel set up for. You can also see if they were running ads before and if they’re currently running ads.
If a brand has run ads before but isn’t currently running ads, that might be a sign that it wasn’t profitable for them.
Previously, Trend Rocket provided keywords that the brand targets on Google Ads.
But in the Trend Viability Report, they show us the exact ad that the brand is using for each keyword.
They also show Facebook ads and product analysis, but you could see that without this report.
Trend Rocket Pricing
Trend Rocket pricing is straightforward. Four pricing plans range from $29/month to $149/month. The more expensive plans offer more Search Credits and Trend Viability Reports.
The Starter plan costs $29/month and has a 7-day free trial to test the tool.
Trend Rocket Review: FAQ
Is Trend Rocket legit?
Yes. Trend Rocket is legit and safe to use.
Is there a Trend Rocket free trial?
Yes. Trend Rocket has a 7-day free trial if you sign up for their Starter plan.
How much is Trend Rocket pricing?
Trend Rocket pricing starts at $29/month and goes up to $149/month.
Who is Davie Fogarty?
Davie Fogarty is the founder and CEO of the Davie Group, which owns many successful eCommerce brands like The Oodie, Calming Blankets, and Pupnaps.
How often does Trend Rocket update its data?
According to their website, they update and add new stores at least once per month.
Is Trend Rocket for dropshipping too?
Trend Rocket is more for brands instead of dropshipping stores. If you need to find winning products for dropshipping, you can use the best dropshipping product research tools.
Trend Rocket Review: Pros & Cons
Trend Rocket Pros
UI & UX: Trend Rocket’s platform is intuitive and easy to use. There is minimal clutter, and they only provide necessary and valuable metrics.
Valuable Analytics: Get in-depth analytics on your competitors to find out exactly what they’re selling and how they’re selling it.
Huge Database: With 7,000+ e-commerce stores to analyze, you can learn a ton to improve your online store.
Trend Rocket Cons
Limited Usage: There are a limited amount of Brand Views you get. You’ll have to subscribe to a more expensive plan to analyze many brands.
Trend Rocket Review: Conclusion – Is It Worth It?
After being in the e-commerce trenches for 5+ years, it’s clear that only the best of the best should be used…
Trend Rocket provides tons of analytics on 7,000+ e-commerce brands…
It’s great for spying on your competitors to see what products they’re selling and how they’re selling them.
You can then implement those strategies on your eCommerce store to help to scale even higher!
But if your store is new and you’re still looking for a winning product, Trend Rocket will not help you that much…
Overall, Trend Rocket is a solid platform, but other tools provide more value for less cost.
FINAL VERDICT: I do NOT recommend Trend Rocket.
